Email Marketing Executive

Join the Zoological Society of London (ZSL) as our Email Marketing Executive and help us deliver powerful digital communications that support our mission to restore wildlife and inspire conservation.

ZSL is a global science-driven conservation charity with a bold vision: a world where wildlife thrives. Through our two iconic Zoos, London Zoo and Whipsnade Zoo, we connect millions of people with nature every year, inspiring the next generation of conservationists. Every role at ZSL plays a part in this mission, and as Email Marketing Executive, you’ll be at the heart of how we engage and grow our audiences.

In this dynamic role, you’ll lead the day-to-day delivery of email and app push notification campaigns. Working closely with teams across the organisation, you’ll ensure our communications are timely, targeted, and effective. You’ll build and optimise automated customer journeys, contribute to campaign planning, and use performance insights to drive continuous improvement. This is a fantastic opportunity to use your digital marketing skills to make a real impact, for wildlife and for people.

Key responsibilities:  

• Campaign Execution and KPI Delivery: Manage the day-to-day email marketing programme ensuring delivery of campaign KPIs and own the app push notification campaign plan and delivery.
• Audience Segmentation and Messaging Strategy: Ensure each audience segmentation receives appropriate communications paying particular attention to the quality and frequency of messaging.
• Content Development for Newsletters: Work with the Email Marketing Manager to develop ideas and content for the ZSL Zoos newsletter to promote the Zoos and events.
• Customer Journey Automation: Build, develop and maintain customer journeys through campaign automation.
• Campaign Planning and Calendar Management: Manage the email marketing calendar and work with the Email Marketing Manager to produce campaign plans.

• Proven experience of managing email marketing campaigns.
• A good understanding audience segmentation for targeting and personalisation.
• Good working knowledge of email service provider platforms and delivery of email marketing programmes (knowledge of DotDigital, Tessitura or ActiveCampaign would be beneficial).
• Experience of reporting on campaigns to demonstrate impact through email marketing activity.
• A creative thinker who will help develop ideas and content to promote ZSL to an email audience.
• Understanding of General Data Protection Regulation (GDPR) and how this applies to customer data.
• Excellent English language and copy writing skills.
• A self-starter with the ability to co-ordinate multiple activities to deliver against deadlines.

We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.  

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.  

What do we offer?  

At ZSL, we are proud of our approach to employee benefits. Our benefits include: 

• Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct  
• Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
• Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you  
• Holidays – 25 days annual leave allowance, plus UK bank holidays  Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme  
• Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day 
• Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops  
• Cycle2Work - our cycle to work scheme enables you to lease a bicycle  
• Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work 
• Family friendly policies – we offer enhanced maternity, paternity, and adoption packages