Marketing Executive

Overview of the role:  

The purpose of this role is to support the Zoo Marketing Manager in the planning and implementation of marketing campaigns to drive visitor volume and revenue from ZSL’s two conservation zoos – London Zoo and Whipsnade Zoo. This role will have particular focus on supporting the implementation and analysis of digital activities across display, paid social, PPC, Performance Max, Affiliates and Email, while also having exposure to offline channels.

Key responsibilities:  

• Delivery of multichannel consumer marketing campaigns for day visits and events at London and Whipsnade Zoos, including media planning, creative development, stakeholder management and reporting.
• Day-to-day management of digital communications channels including:
• ZSL’s Google Grant account
• Performance Max and PPC campaigns including briefing, copywriting, performance analysis and optimisation, working closely with ZSL’s external media agency.
• Paid social advertising – set-up, optimisation, tracking & reporting.
• Affiliate scheme
• Copywriting and CMS updates for the zoos’ websites.
• Work with the Digital Platforms team to ensure that campaigns are tagged/tracked correctly for Google Analytics reporting.
• Work with the Email Marketing Manager in the creation of campaign specific emails and support them in tracking and analysing campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance.
• Project and general administration including invoicing and financial reporting.
• Alongside other marketing colleagues, act as brand guardian for London and Whipsnade Zoos, providing support for colleagues and partners where necessary.

This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.

We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.  

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.  

What do we offer?  

At ZSL, we are proud of our approach to employee benefits. Our benefits include: 

• Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct  
• Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
• Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you  
• Holidays – 25 days annual leave allowance, plus UK bank holidays  Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme  
• Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day 
• Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops  
• Cycle2Work - our cycle to work scheme enables you to lease a bicycle  
• Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work 
• Family friendly policies – we offer enhanced maternity, paternity, and adoption packages